As the country's leading trade and fashion platform, Lakmé Fashion Week ushered in new talent and expanded its reach by tapping buyers from across the country to promote Indian craftsmanship and facilitate trade for designers. Winter/Festive 2012 addressed the power of e-commerce, creativity and social media and successfully concluded yet another season of Lakmé Fashion Week.
The
season witnessed a remarkable growth in the number of buyer registrations from
across the globe with a total of 220 buyer registrations that included 175
domestic and 45 international buyers. A platform that functions as a creative
and trade outlet to showcase innovative designs from around the world, LFW has
established itself as a strong networking ground for designer and buyers to
collaborate and build relationships. LFW Winter/Festive 2012 saw an exponential
growth of participating designers and greater business opportunities for buyers
as well.
Lakmé
Fashion Week this season also announced Gaurang Shah as the winner of the LFW
Heritage Award- a cash prize of Rs. 1 lakh for the designer who best
incorporated Indian textiles in his collection for Indian Textile Day. The
winner was selected by a prominent jury of Jaya Jaitly, Maximiliano Modesti,
Krishna Mehta and Anjana Sharma.
Source : fibre2fashion.com
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